Privacy Policy Content
Effective Date: 01/11/2024
Introduction
At Shadeland, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, interact with our services, or contact us. By using our site and services, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect both personal and non-personal information to provide you with the best possible experience. Personal Information includes any information you voluntarily provide, such as your name, email address, phone number, and physical address when you fill out forms or contact us. Non-Personal Information is data that does not directly identify you but helps us improve our site, including browsing patterns, time spent on pages, device information, and general location data.
2. How We Use Your Information
Your information helps us in several ways:To Improve Our Services: We analyse website usage data to enhance user experience and optimise our services.Communication: We use your contact details to respond to inquiries, provide support, and send updates.Marketing: With your consent, we may use your information to send promotional materials about new products, offers, and updates
.3. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience:Essential Cookies are required for website functionality, such as remembering preferences or login information.Analytics Cookies collect data about website usage to help us improve our services (e.g., page views, user flow).Advertising Cookies may be used with your consent to display relevant ads based on your browsing history.
You can manage cookie preferences in your browser settings or use the cookie consent tool on our website.
4. Analytics and Tracking Tools
We use the following tools to analyse website traffic and improve user experience:Google Analytics: This tool helps us understand how visitors interact with our website. Google Analytics collects information such as pages visited, time on site, and bounce rate, which is anonymised and aggregated. You can opt out by installing the Google Analytics Opt-out Browser Add-on.Google Tag Manager: This helps us streamline and update tracking codes without altering website code directly. Google Tag Manager itself doesn’t collect personal information but helps us deploy tags to enhance website functionality and analysis.Microsoft Clarity: Microsoft Clarity provides insights into user interactions, such as click patterns and scrolling behaviour, which is anonymised and aggregated to improve website usability.
5. How We Share Your Information
We do not sell, rent, or trade your personal information. However, we may share it under specific circumstances:Service Providers: We may share data with third-party providers who assist with website management, analytics, advertising, or email communications.Legal Compliance: We may disclose information to comply with legal requirements, enforce policies, or protect our rights and property.Business Transfers: If Shadeland undergoes a business transition, such as a merger or acquisition, your data may be transferred as part of that process, with standard confidentiality obligations.
6. Data Security
We implement industry-standard measures to protect your personal information, although no method of online transmission or storage is entirely secure. Our protection measures include:SSL Encryption: Secure Sockets Layer (SSL) encryption to protect your data during transmission.Access Control: Restricting access to personal information to authorised personnel only.Regular Security Audits: Conducting routine checks to ensure our security measures are effective.
7. Your Privacy Rights
You have certain rights regarding your personal data:Access: Request access to the information we hold about you.Correction: Ask us to correct or update any inaccuracies.Deletion: Request deletion of your data, subject to legal or contractual obligations.Data Portability: Receive a copy of your data in a commonly used format.Withdraw Consent: Withdraw your consent to data processing where applicable.
To exercise any of these rights, please contact us using the details provided below.
8. Children’s Privacy
Our services are not intended for individuals under 16, and we do not knowingly collect personal information from children. If we become aware of information collected from a child under 16, we will promptly delete it.
9. Third-Party Links
Our website may contain links to other sites. Shadeland is not responsible for the privacy practices or content of these external websites. We encourage you to review their privacy policies before providing any personal information.\
10. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or applicable laws. When we make changes, we will post the updated policy on this page and update the effective date. We encourage you to review this page periodically to stay informed about how we protect your information
.11. Contact Us
If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us.